Mazda Becomes Official Automobile Sponsor of the SXSW Festival

Official automobile sponsor of SXSW Festival


It’s official. Mazda North American Operations (MNAO) is the automobile sponsor of the South by Southwest (SXSW) Music, Film, and Interactive Conferences and Festivals. The automaker pledged to join forces for at least three years with the dynamic festival that attracts artists and art-loving fans to Austin, Texas.

“After spending time at last year’s SXSW in Austin, we knew it was the right fit for the Mazda brand and were eager to expand upon our presence moving forward,” said Russell Wager, vice president of Marketing for MNAO. “Music, Film and technology are passion points for Mazda customers and our official partnership with the festival will allow us to connect with them on a deeper level, in one of the most forward-thinking environments around.”

Mazda’s first festival as automobile sponsor is scheduled to take place next year on March 13th through the 22nd. If you’re planning on going, we at Lancaster Mazda highly recommend you start purchasing your tickets and making your transportation and housing arrangements. Hotels are already starting to sell out for SXSW 2015.

And if you are going to take a trip to Austin for the show, why not get drive there in a vehicle manufactured by the official automobile sponsor of the SXSW festival? Here at Lancaster Mazda, we can help you find just the right one!

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