Mazda Motor Company is finally opening up about its painful past – Mazda’s Hiroshima history and the atomic bombing of its hometown nearly 70 years ago. After the bombing of Hiroshima, Mazda dug out of the rubble, brushed itself off, and helped create rifles for China’s army. Years later, the automaker found itself under the Ford umbrella – where it was unnecessary and even taboo to talk about Mazda’s rough history.
With Mazda’s newfound independence, the automaker is talking about its roots, unveiling a history very few of us knew. In order to establish exactly who we are as a brand, it’s important to know where we’ve been and where we are headed.
Mazda’s rich history includes Mazda’s debut with three-wheeled vehicles in the 1930s, founder Jujiro Matsuda’s narrow escape from the 1945 atomic bombing, and Mazda’s current quest to develop and sell cars with rotary engines. Behind the automaker’s story there is blood, sweat, and tears – and enough passion and courage to carry on each step of the way.
“After the bombing, it was said grass wouldn’t grow here for 70 years,” corporate communications manager Shinichiro Uetsuki said. “Talking about the war was taboo. We couldn’t talk about our own heritage. … But if we don’t talk about the war, it wouldn’t be realistic.”
Here at Lancaster Mazda, we’re proud to be part of a company that has come so far, that has worked so hard, and that carries with it so much dignity and pride. It’s time to share our story.